| Tuesday, April 20, 2010 (Sample session from 8th Digital Dealer Conference.) |
5:00 -
7:00pm |
Exhibit Hall Open |
10:30am -
12:00pm |
Session #101
Sit down with peers from outside your market for two hours and discuss your biggest challenges. Pick each others' brains to see what works...and what doesn't. Compare metrics and results. Discuss your most valuable vendors. And do it at tables of 10 with peers of similar-sized operations. This workshop you will give you additional insight to choose the sessions you will attend and decide which vendors you should meet with in the exhibit hall.
The roundtables will be broken down as follows:
A. One-man Internet departments:
B. Single-store Internet Sales Managers managing multiple salespeople:
C. Single-store Internet Sales Managers within a dealership group:
D. Internet Sales Managers / e-Commerce Directors over multiple stores:
E. e-Commerce Directors of large, multi-point dealer groups:
Before the conference, you will be asked which table you want to sit at (A, B, C, D or E) so we can reserve your spot. Most likely, you will stay in touch with your fellow table-sitters for years to come, continuing to share and compare what you're doing, what's working and what to avoid.
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1:00 -
1:50pm |
Session #102
GENERAL SESSION:(Sample session from 8th Digital Dealer Conference.)
Tomorrow’s e-Commerce Dealership Today
How to create more value, generate more sales and realize more income
Mike Dececco and Kevin Root
New research will show you what is costing your dealership car deals. We’ll show you what the new breed of well-rounded, tech savvy dealerships are doing to increase overall dealership profitability. This session is mission critical for every dealership employee from the dealer principal to the Internet manager and beyond. Learn how your dealership could be generating more car deals by looking in places you may not have explored before. The successful e-commerce dealerships of the future are employing simple, proven strategies to sell more vehicles, increase gross profits, and retain more customers more effectively and easily than ever before.
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| CONCURRENT SESSIONS: |
2:00 -
2:50pm |
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3:00 -
3:50pm |
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4:00 -
4:50pm |
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5:00 -
7:00pm |
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| Wednesday, April 21, 2010 (Sample session from 8th Digital Dealer Conference.) |
7:30 -
9:00am |
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7:30 -
9:00am |
Exhibit Hall Open
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9:00 -
9:50am |
Session #201
GENERAL SESSION: (Sample session from 8th Digital Dealer Conference.)
The Price is Right
Strategies and tools to align your pricing with the market
Jack Simmons
Panel discussion: Jack Simmons:
Moderator
Panelists: Dale Pollak, vAuto; Pat Ryan Jr., FirstLook; Mike Waterman, DealerTrack AAX; Jim Flint, John Eagle Family of Dealerships, Corporate Director of Interactive Sales and Marketing; Kevin Frye, e-Commerce Director, Jeff Wyler Automotive Family
While price isn’t the only factor car buyers consider, it does play an important role in the decision-making process. Shoppers tend to eliminate options at the high and low end of the spectrum, focusing on listings that are competitively price and deliver the most bang for the buck. This workshop examines how your pricing strategy drives the visibility of your inventory and can help you win more than your fair share of the deals in your community.
In this session, attendees will learn how to:
- Use market-based tools to set competitive prices for their listings.
- Identify the in-demand cars that command a higher price and turn quickly.
- Merchandise vehicles to demonstrate their value and hold gross.
- Discuss price with customers and manage objections.
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| CONCURRENT SESSIONS: |
10:00 -
10:50am |
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11:00am -
11:50am |
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12:00 -
2:30pm |
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12:00 -
2:30pm |
Exhibit Hall Open |
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CONCURRENT SESSIONS: |
2:30 -
3:20pm |
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3:30 -
4:20pm |
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4:30 -
5:20pm |
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5:30 -
7:30pm |
NETWORK RECEPTION |
5:30 -
7:30pm |
Exhibit Hall Open |
| Thursday, April 22, 2010 (Sample session from 8th Digital Dealer Conference.) |
7:30am -
10:00pm |
Exhibit Hall Open |
7:30 -
9:00am |
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9:00 -
9:50am |
Session #301
GENERAL SESSION:
The Marketing Excellence Scorecard
How is the average dealer doing? What does it take for you to win?
Peter Kahn and Melissa McCann
Peter Kahn and Melissa McCann will present the results of reviews of recently concluded mystery shops of thousands of dealers for sales and service opportunities. You will learn what percentage of dealers are meeting basic standards for their web presence, conversion rates, social media integration, sales and service lead handling, among other dimensions of good marketing/sales execution… and what performance criteria you should be targeting to lead your peers.
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CONCURRENT SESSIONS: |
10:00 -
10:50am |
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11:00am -
11:50am |
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12:30 -
2:00pm |
Session #316
You sat in on some incredible sessions and saw how the best of the best are doing it. You listened and learned as the top trainers, consultants, practitioners and thought leaders shared their knowledge, experience and expertise. You networked with contemporaries during the receptions and lunch in the exhibit hall. You met with the most innovative vendors and solutions providers in the industry. What's the last thing to do before you leave? Sit down with your peers and discuss the best ideas, solutions and products you've seen the last two days, and your priorities when you get back.
The roundtables will again be broken down as follows:
A. One-man Internet departments:
B. Single-store Internet Sales Managers managing multiple salespeople:
C. Single-store Internet Sales Managers within a dealership group:
D. Internet Sales Managers / e-Commerce Directors over multiple stores:
E. e-Commerce Directors of large, multi-point dealer groups:
Sit down with peers who are in the same boat as you and come up with a consensus of the best you've seen and heard the last two days. Bounce ideas off of each other regarding what your priorities are after you get back. Then start your first day back in the store re-charged, re-energized and with a clear vision of how you're going to get ahead today...and stay ahead tomorrow!
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